I got roped into one of those Facebook challenges recently, whereby I was to post a black and white photo every day for seven days that said something about my life - without making any comment. The picture was not allowed to have any people in it and after each post I had to nominate a different person and challenge him or her to do the same thing.
My nomination would've been one of seven made by the person who nominated me and, in turn, my seven nominations, had everyone consented to obey, would've generated a further 49 people, each of whose subsequent nominations would've done the same. Und so weiter. Not hard to figure then that a helluva lot of people got involved.
It's kind of beyond me how these things gain such momentum, but when I think about it, three factors need to be present if they are to be a 'success'.
First, an arbitrary set of lofty rules must be insisted on to give the challenge a veneer of credibility and to apply the mind to the task.
Second, there needs to be an implied threat that if you don't participate then you're either a spoilsport or a bit odd, and ...
... third, there has to be an order for you to order other people to perpetuate the idea using the same combo of rules and threats so that the show can stay on the road.
Oh and there's probably one more required element - there has to be a mug!
Hmmm, nah, won't be doing this kinda thing again!
More soon ...
Smoke and mirrors!